measure. PLAY is FUNdamental.

mideer is a brand founded in 2016 by the owner of a local bookstore in Ningbo, who, by observing the daily interactions between mothers and children, discovered what really fascinates the little ones, which toys attract parents' attention and encourage relationship building. He wanted to create products that would allow them to spend time together in a valuable and creative way.

This is how mideer toys and creative articles were born: of the highest quality, with beautiful and unique aesthetics, which support children's development and, through play, help them to better understand the world around them.

At mideer, play is the FUNdament. Through play, children develop creativity and imagination, learn independence, discover their identity and build strong bonds with their parents.

The only distributor of mideer in Spain is Yamann. If mideer toys are not yet in your favourite toy shop or playroom, talk to them about us. We will be happy to establish new relationships.

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